Allbirds has unveiled the M0.0NSHOT Zero, the first shoe to achieve net zero carbon emissions throughout its lifecycle. Made from carbon-negative wool sourced from a New Zealand farm, the shoe demonstrates a commitment to environmental innovation. With a limited run of 500 units, it features a knit wool upper and midsole foam. The development, which started in 2022, was ambitious given the industry average of 14kg CO2e per sneaker, emphasizing Allbirds' dedication to sustainable practices without relying on carbon credits for offsetting emissions.
The M0.0NSHOT Zero is the ultimate pursuit of product purity, stripping away everything superfluous to allow the wool to be the hero.
We needed to find ways to use more regenerative wool to help us counter other more stubborn parts of the carbon equation.
#sustainability #net-zero-carbon #footwear-innovation #environmental-technology #regenerative-agriculture
Collection
[
|
...
]