The Fifth Avenue Hotel, located in Manhattan's NoMad neighborhood, uniquely blends opulent history with modern flair, evident through vivid artwork and distinct sensory experiences. Its signature scent of olive, cedarwood, and black cassis enhances the guest's journey from the street to the entrance. Opened in October 2023 within a historic building alongside a new tower, the hotel has quickly gained recognition for its chic offerings like The Portrait Bar and Cafe Carmellini. Proprietor Alex Ohebshalom aims to instill a sense of wonder and nostalgic memory in guests, emphasizing creativity and exploration throughout the spaces.
"We are a sensory brand in many ways, and we have a very distinct scent that we're known for, that everybody knows right away when they walk in."
"The goal is to evoke a sense of wonder, of stepping into a world where imagination has been allowed to roam freely."
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