Safehouse Pictures, founded by Tory Tunnell and Joby Harold, marks its 20th anniversary with the release of their hit action-thriller Novocaine. The duo reflects on how their creative strategy involves finding fresh perspectives in familiar stories, emphasizing the importance of drawing audience attention through compelling narratives. With roots in the vibrant indie film scene of New York, they adapted their approach over the years to better fit changing industry dynamics, ultimately achieving a successful balance between artistic expression and commercial viability.
"We always say that if everything now is reduced to a thumbnail, what is that thumbnail saying? How does it grab your attention?"
"In Novocaine, you get that outrageous action, but in our movie, the hero is getting the shit kicked out of him... That sort of inversion was a lot of fun."
"We started the company in New York at a moment when independent film was thriving... but they had smaller audiences. So we shifted our strategy."
"Congratulations on Novocaine. Thank you very much. We really are proud of the movie, and it was a fun one to make."
Collection
[
|
...
]