Peak and Pace has gained significant popularity in New York City by combining the social aspects of community gathering with physical activity like running. Founded by Owen Akhibi Herrera, the club aims to provide an alternative to traditional nightlife, focusing on wellness and connection. With over 30,000 members, the club offers diverse events, including comedy shows and outdoor activities, acknowledging the loneliness many feel in a bustling city. Herrera emphasizes creating dynamic experiences to engage New Yorkers seeking meaningful social interactions, thus addressing their fundamental desires for community.
"We see ourselves as a social club that just happens to run," Herrera tells Time Out. "Music is a huge part of our community, and we saw how much people love to dance and have fun, so we created events that reflect that energy."
Herrera believes that her project has resonated with New Yorkers because it offers range, which is essential to keeping easily bored New Yorkers hooked.
As people become increasingly weary of drinking and traditional clubbing, we're entering an era of wellness-centered socializing—reference the rise of supper clubs, sober raves at saunas and run clubs that also serve as IRL dating apps.
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