Will Horowitz is set to open Pinky Swear, an innovative space on the Lower East Side that fuses dining, drinking, and interactive art. Slated for an April 24 launch at 171 Chrystie Street, the venue aims to offer a hyper-creative experience that uniquely merges culinary and artistic elements. Horowitz, known for projects like the East Village Cookbook, approaches this initiative with a concept that stands apart from traditional art spaces by providing unexpected surprises alongside its dining offerings. The 3,000 square foot venue will accommodate up to 150 guests with various interactive elements and a gallery space.
"We want to bring people into this new really hyper creative experience... It's really a merge [of] the two. And we really want to be able to surprise people."
"It's not a restaurant with really good art; it's not purely an art space that happens to have some food. It's really a merge [of] the two."
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