The Washington Post is unveiling a new content strategy called Ripple, aiming to source opinion pieces from Substack writers and nonprofessionals, enhanced by AI technology. The initiative arrives amidst internal unrest over cost-cutting measures pushed by ownership and a perceived shift toward a more right-leaning editorial tone. Ripple intends to diversify the paper's opinion section, making it distinct from traditional offerings and accessible beyond the paywall. The program is set for gradual implementation, starting with partnerships over the summer and testing AI tools in the fall to assist new contributors.
The plan, named Ripple, aims to diversify The Washington Post's content by including opinion pieces from Substack contributors and nonprofessional writers, enhancing its opinion section.
Developed alongside AI tools, Ripple seeks to broaden the publication's appeal while navigating internal challenges and shifting towards more varied, possibly right-leaning perspectives.
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