The NBA Finals, featuring the Oklahoma City Thunder and Indiana Pacers, is an unexpected matchup that may lead to lower TV ratings. However, the league’s marketing team sees this as a chance to introduce new stars like Tyrese Haliburton and MVP Shai Gilgeous-Alexander to a wider audience. Marketing chief Tammy Henault believes that focusing on exciting individual talents could draw in casual fans, while experts point out that both teams have compelling narratives that can keep audiences engaged, even if they are not traditional contenders.
Few drew up an NBA Finals between the Oklahoma City Thunder and the Indiana Pacers, and the league anticipates a dip in TV ratings.
Despite predictions of lower ratings, NBA's marketing chief sees an opportunity to highlight new talent, using the Finals to attract casual fans.
Weathering the storm, the league emphasizes excitement and storytelling with young stars like Tyrese Haliburton and Shai Gilgeous-Alexander.
Industry experts believe the two teams offer compelling narratives, suggesting fans could be engaged regardless of the traditional power branding.
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