"When a Sixers player reaches into a passing lane and knocks a ball out of bounds, a high-pitched screech from an eagle tears over the top of the lyrics. When another 76er cuts from the weak side, receives a pass and heads toward the basket, the sound of a slot machine dropping a coin echoes through the gym. When the driving player misses the shot, one of his teammates is there for a putback."
"When coach Nick Nurse steps out to the middle of the floor and raises his hands high over his head, forming an "A," suddenly Drake is silenced, replaced by the signature synth beats of the opening to Prince's "Automatic." No words are spoken, the scrimmage breaks up and the players head over for water. Everyone in the gym knows it'll be an eight-minute break -- it's always the extended cut -- and they'll have time for free throw practice before the music tells them what's next."
Drake and other music play loudly during Philadelphia 76ers practices while tailored sound effects signal and reward behaviors. Specific audio cues correspond to actions: an eagle screech follows a defensive play that knocks a ball out of bounds, a slot-machine jingle accompanies a weak-side cut and drive to the basket, and breaking-glass effects celebrate putbacks. Coach Nick Nurse triggers Prince's "Automatic" to pause scrimmages for an eight-minute break for water and free-throw practice. These "sound rewards" and "audio motivational enhancements" run throughout training and are managed by a dedicated staff member who treats the role seriously and uniquely.
Read at ESPN.com
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