Unrivaled Partners With Studio71 to Manage Women's Basketball League's YouTube and Social Media Activities

"The deal is a sign of the times for the league and for Studio71. As a fledgling sports venture, Unrivaled needs to have a robust presence on key social platforms to reach fans and potential consumers of the three-on-three basketball games. A big part of Studio71's charter is bringing subscribers to Unrivaled's YouTube platforms. "Unrivaled is rewriting the future of women's basketball and redefining how athletes connect with fans," said John Learing, chief content officer for Unrivaled. "Working with Studio71 gives us the ability to tell our athletes' stories, showcase their talent, and reach new audiences on every platform where fans are watching.""

"Unrivaled was founded in 2022 and launched its first season earlier this year. The 2026 frame will be more expansive with a number of new teams signing on. Studio71 will aim to rev up chatter and anticipation for the league through branded content and by focusing on engagement with basketball fans. Studio71 will focus on audience development and it will produce game highlights and clips to make the most of Unrivaled media right's deals around the world. "Unrivaled is shaping the future of sports content with innovative coverage, star power, and a fan-first mindset," said Adam Boorstin, Co-CEO of Studio71. "We are proud to bring our expertise in channel management and content strategy to expand Unrivaled's reach worldwide.""

Unrivaled partnered with Studio71 to manage its digital presence and increase social media and YouTube activity. Studio71 will drive audience development, produce game highlights and clips, and create branded content focused on fan engagement. Studio71's efforts will aim to grow YouTube subscribers and amplify chatter and anticipation ahead of the league's expanded 2026 season. Unrivaled launched its first season after being founded in 2022 and plans to add several new teams in 2026. The league was co-founded by WNBA alums Napheesa Collier and Breanna Stewart. The partnership targets fans and potential consumers of three-on-three basketball and seeks to maximize value from Unrivaled's media rights deals. Studio71 will apply channel management and content strategy expertise to expand Unrivaled's reach worldwide.

Read at Variety