The NBA is considering launching a new basketball league in Europe and potentially the Middle East, marking a significant move in the sports landscape. This league would operate independently from the NBA, focusing on the untapped commercial potential in the European market. NBA commissioner Adam Silver has expressed that the growth in Europe has not matched the sport's progress. By leveraging media rights and attracting foreign investments, particularly from the U.S. and Middle East, the NBA aims to create viable opportunities for new teams, making it a significant commercial prospect.
The NBA is contemplating a standalone league in Europe and possibly the Middle East to tap into untapped commercial opportunities and attract foreign investments.
NBA commissioner Adam Silver highlighted the commercial opportunity in Europe, noting that its growth has not kept pace with the expansion of the game globally.
This proposed league would not be an NBA expansion but a separate entity, aiming to create a viable enterprise by leveraging media rights and attracting investments.
Interest has already been sparked among current team owners and American investors, viewing equity in a new European league as a lucrative opportunity.
Collection
[
|
...
]