The NFL entered a multi-year global partnership with Breitling, naming the Swiss watchmaker the league's inaugural global watch brand partner. The deal introduces team-edition luxury timepieces that celebrate all 32 franchises and aims to merge precision engineering with football tradition. Breitling launched two headline collections, including the Chronomat Automatic GMT 40 Team Editions designed for fans who travel and track time across zones. Each Chronomat model pairs a team's primary dial color with a contrasting GMT hand and a tone-on-tone 24-hour scale. The collaboration positions watches as enduring symbols of loyalty that also serve as performance instruments. The partnership expands fan engagement beyond stadiums through premium merchandise.
The NFL has no shortage of iconic partnerships, but its latest collaboration marks a first: Breitling is now the league's official timepiece partner. The multi-year, global deal introduces the luxury Swiss watchmaker as the NFL's inaugural global watch brand partner, opening the door to a new era where precision engineering and gridiron tradition meet. To celebrate the moment, Breitling has unveiled not one, but two NFL team-edition collections that put the spirit of all 32 franchises directly on the wrist.
For the NFL, the Breitling partnership is uncharted territory - and a statement of intent. By aligning with a brand steeped in heritage, performance, and global recognition, the league signals its ambition to connect with fans in ways that extend far beyond the stadium. Renie Anderson, the NFL's Executive Vice President and Chief Revenue Officer, called the partnership a chance to set a new standard for brand collaborations. It's about more than merch; it's about offering fans enduring symbols of loyalty that double as precision instruments.
The first of two headline collections, the Chronomat Automatic GMT 40 NFL Team Editions, pays tribute to fans who live on the move - traveling to away games, crisscrossing time zones, and following their teams across the country. Each of the 32 models features a dial in the team's primary color, complemented by a contrasting GMT hand in a secondary color. Add in a subtle tone-on-tone 24-hour scale, and the result is a watch
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