NFL Schedule Release Is a Multiday Marketing Marathon
Briefly

The NFL's upcoming 2025 game schedule will be formally announced at 8 p.m. ET Wednesday across multiple platforms, having already teased significant matchups through partnerships. In recent years, ticket sales surrounding the schedule release have skyrocketed, increasing 150% between 2019 and 2022, while ticket prices have risen approximately 10% year-over-year. The event has become a major spectacle, symbolizing enthusiasm among teams and broadcasters alike, particularly with marquee teams like the Eagles highlighted in the early announcements. International games also contribute to the excitement, showcasing the league's expansion strategy.
The NFL's schedule release has evolved into a major event, seen as a celebration akin to the Super Bowl, showcasing matchups & ticket sales excitement.
Sales during the schedule release period have surged, increasing 150% from 2019 to 2022, with ticket prices also seeing an upward trend.
Notably, the Eagles will kick off the season against the Cowboys, setting the stage for an electrifying start to the NFL season.
The NFL's strategy now involves releasing partial matchups to amplify interest, leveraging its partnerships with broadcasters to enhance viewership and excitement.
Read at Sportico.com
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