Super Bowl LIX saw a historic 127.7 million U.S. viewers, thanks to a 3% increase over last year's viewership, making it the second consecutive year of record numbers. The game, featuring the Philadelphia Eagles’ decisive 40-22 win over the Kansas City Chiefs, also peaked at 137.7 million in the second quarter. Notable viewers included Donald Trump and Taylor Swift, and Kendrick Lamar's halftime performance drew an impressive 133.5 million viewers, setting a new record for halftime show viewership. Nielsen's change in viewing methodology allowed for broader audience measurement this year across more platforms.
The Super Bowl LIX averaged a record 127.7 million U.S. viewers, marking a 3% increase from last year, thus reaching a new audience record for the second consecutive year.
Nielsen's new method of counting out-of-home viewers has contributed to the ratings increase, expanding coverage to include viewers across all states except Hawaii and Alaska.
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