The Super Bowl tunnel has evolved into a glamorous runway for N.F.L. players, reflecting a dramatic shift in how they express themselves through fashion. Once limited to traditional suits, players now embrace bold outfits that spark competition and creativity, often hiring stylists and collaborating with luxury brands. This year's Super Bowl showcased this transformation with an array of colorful suits, flashy accessories, and luxury items, making the attire a central part of the game day experience and highlighting how much fashion has become intertwined with the culture of professional football.
This season-ending outfitpalooza—the game before the game—reflects just how significantly the N.F.L. has become a league of preeners and peacocks in the past decade.
Whatever ignited the tunnel walk revolution, it is now its own competition. Players now enlist stylists and cozy ever closer to brands.
This year's Super Bowl walk-up was a buffet of furs, spangled sleeveless suits and more Louis Vuitton duffels than the private jet terminal in Nice.
The players in their Trix-hued suits and sprinkling of spangles walked down the tunnel on Sunday afternoon offering a fitting culmination to this year in pro football.
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