The NFL has announced that for the first time, it will broadcast a game exclusively on YouTube, scheduled for September 5, 2025, in Sao Paulo, Brazil. The Los Angeles Chargers will play, with their opponent set to be announced later. This event highlights the growing trend of streaming platforms taking over roles traditionally held by cable networks, following other significant streaming agreements in professional sports like the NBA's deal with Amazon. This move reflects a larger shift in how sports content is delivered to audiences.
This marks the first exclusive NFL game to be streamed live and for free in its entirety on YouTube.
Streaming platforms have continued to encroach on the territory of traditional cable networks in recent years.
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