"Our beloved NFL RedZone, a live highlight show every Sunday that touts its seven hours of commercial-free football, will now have ... commercials. Scott Hanson, the popular RedZone host who famously forgoes bathroom breaks during the broadcast, broke the news on "The Pat McAfee Show." Instead of his traditional intro of "Seven hours of commercial-free football starts now!" Hanson said he'll open up by saying, "Seven hours of RedZone football starts now.""
"To a non-football fan, this might seem incredibly inconsequential. (It is.) But it's about more than terrible insurance and car commercials invading my Sunday tradition. The reality is it's another example of the NFL flexing its business muscles. Despite the initial online uproar, most fans aren't going anywhere. After all, it's the NFL's world, and we're just living in it."
"To be honest, the commercial writing has been on RedZone's walls for a while. As the program's popularity has grown since its 2009 launch, people have pondered when the NFL would let advertisers in. And when you think about it, did you expect anything else from the NFL? With all due respect to Wall Street sharks and Big Tech giants, the NFL might be the most aggressive business on the block."
NFL RedZone, long promoted as seven hours of commercial-free football, will now include commercials during its Sunday broadcast. Scott Hanson announced the change and will alter his traditional opening line accordingly. The program's popularity since its 2009 launch made the addition of advertisements predictable as a revenue opportunity. Fans expressed uproar online but widespread viewership suggests most will continue watching despite the change. The shift reflects the NFL's aggressive focus on monetizing broadcasts and maximizing advertising revenue. The change demonstrates that even established viewing traditions can be modified to serve business priorities.
Read at Business Insider
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