#broadcast-revenue
#broadcast-revenue
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#advertising #programmatic-advertising #ai #youtube #digital-advertising #marketing #retail-media #monetization
fromNonprofit Tech for Good
5 hours ago7 Steps to Turn Your SMS Program into a Storytelling Engine
SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
#netflix
Media industry
fromExchangewire
4 days agoDigest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson
Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
#ai
Marketing tech
fromThe Drum
11 hours agoIn ctrl or out of touch? The ninth P of marketing revealed
AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
9 hours agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Television
fromNative News Online
1 month agoWho's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
fromAdExchanger
1 month agoTV Media Buyers Want Outcomes - So Nielsen Is Introducing More Advanced Audiences | AdExchanger
Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
Marketing tech
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