YouTube will air an exclusive live broadcast of the NFL game between the Los Angeles Chargers and Kansas City Chiefs on September 5, 2023, in São Paulo, Brazil. This match represents a key development for YouTube as part of a growing trend toward streaming sports. Although the NFL maintains longstanding relationships with traditional broadcasters, it is strategically expanding into the digital realm to capture younger audiences. YouTube will also collaborate with the NFL on a multiyear deal involving the Super Bowl Flag Football Game, previously popular with over six million viewers.
YouTube is claiming its first exclusive live NFL broadcast with the Chargers vs. Chiefs game in Brazil, tapping into the growing trend of streaming sports.
As traditional TV viewership dwindles among younger audiences, the NFL recognizes the crucial need to expand its presence on platforms like YouTube to attract and retain fans.
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