The NHL's Frozen Frenzy saw a significant decline in viewership, with an 11 percent drop in tripleheader games compared to last year and a staggering 56 percent drop for the Whip-Around show.
Criticism arose over scheduling all 16 games on a workday, competing against heavy NBA team matchups, which contributed to lower ratings for the Frozen Frenzy.
The overall trend shows a decline across the board, with ESPN’s early season games averaging 431,000 viewers, reflecting a 29 percent drop from last fall.
NHL's attempts to garner interest, like the Frozen Frenzy, are overshadowed by lower early-season ratings and strong competition from other sports like NBA and MLB.
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