"The idea of having all 32 teams play in one night started as a marketing gimmick to boost TV ratings. The first year wasn't as successful as last year's edition. This time around, it seems the bugs have been worked out and the event will usher in plenty of bang for fans' bucks. The staggered start times would allow hardcore fans to capture glimpses of every game."
"It's also worth pointing out that the NHL has bet one of its marquee events on a Tuesday night. The weekend is just too hard to compete with. The NFL, NBA, and MLB World Series all garner plenty of attention. Plus, people have lives. So, sitting at home on a Saturday night to watch 16 hockey games may not quite top out a night out. Even if fans wanted to go to their favorite pub to watch a game, they likely wouldn't catch all 16."
"Fans wanting to imbibe all of the action would do well to sit at home on a Tuesday night after a tough day at the office. It makes for a fun weeknight event. After all, it only happens once a year. So, it's worth taking out time for. Incidentally, Monday night is not a good idea for such events. The NHL would have to compete with Monday Night Football and the World Series."
The third edition of the NHL Frozen Frenzy features all 32 teams playing in a single, staggered night designed to boost TV ratings and viewer access. The initiative began as a marketing gimmick with an uneven debut, but recent iterations have resolved earlier issues and promise stronger fan value. Staggered start times enable viewers to catch glimpses of every game, appealing to both hardcore and casual fans. Scheduling the event on a Tuesday avoids weekend competition from the NFL, NBA, and MLB World Series and accommodates typical social plans. Broadcast rights, streaming packages, and local blackouts remain viewing considerations.
Read at Puck Prose
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