Meta has begun to test ads on its Threads platform 'with a handful of brands in the US and Japan'. This announcement comes as the app hits over 300 million monthly active users.
"Despite the league having just signed an enormous new media rights deal, the narratives surrounding TV ratings with the NBA cast a narrative that the league is failing in some sort of way."
The Paris Olympics exceeded expectations, with NBC seeing a 76% jump in viewership from the Tokyo Games. Major events like the men's basketball and women's soccer gold-medal games drew significant viewership.