It took the TV guys forever, but they finally figured out how to boost ratingsStreaming live TV shows on popular platforms increases viewership for major events.Hulu's streaming helped this year's Oscars achieve the highest ratings in five years.
Disney likely axed The Acolyte because of soaring costsThe Acolyte struggled with lower ratings and high production costs, leading to its cancellation.
It took the TV guys forever, but they finally figured out how to boost ratingsStreaming live TV shows on popular platforms increases viewership for major events.Hulu's streaming helped this year's Oscars achieve the highest ratings in five years.
Disney likely axed The Acolyte because of soaring costsThe Acolyte struggled with lower ratings and high production costs, leading to its cancellation.
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTokMeta begins testing ads on Threads as user base grows.Nielsen ends traditional TV ratings in favor of big data model.Perplexity proposes new merger with TikTok involving US government.
Who's Watching What on TV? Who's to Say?TV ratings are increasingly inconsistent and difficult to measure due to various viewing options.The rise of streaming services has complicated traditional viewership measurement, jeopardizing advertising revenue.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchangerComscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTokMeta begins testing ads on Threads as user base grows.Nielsen ends traditional TV ratings in favor of big data model.Perplexity proposes new merger with TikTok involving US government.
Who's Watching What on TV? Who's to Say?TV ratings are increasingly inconsistent and difficult to measure due to various viewing options.The rise of streaming services has complicated traditional viewership measurement, jeopardizing advertising revenue.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchangerComscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.
A Big Day for Fox News, but TV Ratings Were Down for Trump SpeechFox News dominated inauguration viewership, reflecting both its cable news strength and a broader decline in traditional television audiences.
Rugby dominates top 10 as most watched TV programmes for 2024 revealedSporting events dominated TV ratings in Ireland, showcasing the popularity of sports programming.
Saturday Night Five: WSU antes up, Arizona State draws a crowd, Cal's second chance, Oregon's epic loss and moreWSU is investing $4.5 million in assistant coaches' salaries for 2025, aiming to lead the Pac-12 in coaching compensation.
With New Amazon Prime Show On Call,' Dick Wolf Enters StreamingDick Wolf's programming style, once out of favor, is regaining popularity as Hollywood shifts back to successful, traditional network content.
Falling NBA TV Ratings And Betting TrendsThe NBA's declining TV ratings have not hindered its financial growth, highlighted by a record media rights deal.
JJ Redick had the perfect response to Charles Barkley's criticismNBA ratings debates overshadow the league's positive media rights deal.
Falling NBA TV Ratings And Betting TrendsThe NBA's declining TV ratings have not hindered its financial growth, highlighted by a record media rights deal.
JJ Redick had the perfect response to Charles Barkley's criticismNBA ratings debates overshadow the league's positive media rights deal.
'Yellowstone' stars on the 'secret sauce' that helped make the drama one of TV's most-watched shows'Yellowstone's' return attracted over 16 million viewers, showing its enduring popularity and connection to American culture.
Late-Night TV Will Never Beat YouTube at Its Own GameYouTube has revolutionized celebrity promotion, challenging traditional late-night interview formats with diversified, engaging content.The rise of YouTube has significantly impacted viewership patterns, causing late-night shows to adapt to changing viewer preferences.
NBC and the Paris Olympics were a match made in TV heaven - PoynterThe 2024 Paris Olympics exceeded expectations with high TV ratings, signaling a potential resurgence in Olympic interest.
Sources: NFL to play on Christmas WednesdayNFL games on Christmas Day to continue in 2024Matchups for the games are yet to be determined