"Most of these businesses have been around forever, but it really is about the people who make these businesses," Heller said.
"In 2013 I was like, I'm gonna start posting the same people that I've been documenting for Know Your City, but I'm just gonna do it on my phone," Heller said.
"As his platform grew, so did he. Heller's page became a digital lifeline for struggling small businesses," Heller said.
"I know when you were a little kid, your parents said that you were dubbed the mayor of 16th Street," Joelle Garguilo said.
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