"Eleven days after the city was blanketed with a foot of snow, fewer than one-quarter of Citi Bike docks are functional - but instead of offering discounts to members or promising prompt snow removal, Citi Bike is apparently sending "swag" to the lucky few "winter warriors" who have been able to use their memberships and urging them to post bike-aganda on their social media accounts."
"And the Citi Bike app has been no help. Users are shown a sea of available bikes and empty docks, but arrive to stations to find the bikes ossified in snow or can't return a bike because the dock itself is inaccessible. This extends rides, since users have to go to station after station to dock a bike, which can lead to higher profits for Lyft, which prices by the minute."
"On Thursday, a Reddit user revealed that he received a message from Lyft, praising his "resilience" in the face of bitter cold, and teasing a swag-bag to come. "As a 'thank you' for your incredible resilience, we want to send you a special swag package filled with some of our favorite things," the message read, according to reddit user happy10345 in the r/lyft channel."
Eleven days after the city was blanketed with a foot of snow, fewer than one-quarter of Citi Bike docks were functional. Lyft offered swag packages to a subset of members labeled “winter warriors” and urged those riders to post photos on social media. A Reddit user shared a Lyft message praising riders’ “resilience” and teasing a swag bag. The Citi Bike app showed many available bikes and empty docks that were inaccessible because of hardened snow, forcing riders to visit multiple stations to dock. Extended rides can raise Lyft revenue because pricing is by the minute. Lyft is contractually responsible for clearing snow from Citi Bike infrastructure.
Read at Streetsblog
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