"Despite high rents and a list of grocery prices that continue to escalate, many restaurants in the Crossroads of the World reported being nearly or completely sold out as of Dec. 21. Nacer Hamai, co-founder of event-producing group NYC New Year's, said the restaurants selling out the fastest are the ones closest to the One Times Square building, where the sparkling New Year's ball drops every year."
"New Year's Eve tickets per person at Olive Garden, arguably the most famous chain in Times Square, went for $699, followed by Planet Hollywood's $499 package and the Chicken Guy coming in at a comparatively modest $399. Hamai noted that the current pricing trend shows that New Year's Eve tickets for these venues are hitting the maximum price point customers are willing to pay. That tends to be the sweet spot this year for people, he said. That $500-$600 range."
High demand for New Year's Eve experiences is driving strong ticket sales for Times Square restaurants and nearby venues despite high local living and grocery costs. Restaurants closest to One Times Square and those offering street or local views of the ball drop are selling out fastest, with chains like Olive Garden, Chicken Guy and Planet Hollywood among top sellers. Per-person ticket prices ranged from about $399 to $699, with most buyers willing to pay roughly $500–$600. Venues with four-digit prices still have availability but are gaining momentum and may sell out before Christmas. Tourism appears to be a primary driver of sales.
Read at www.amny.com
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