New York City FC launched a five-story-high inflatable pigeon on July 8, initiating a guerrilla activation called 'The Five Borough Flight.' The 700-pound sculpture travels from Staten Island up the Hudson River, passing all five boroughs before resting at Willets Point, the site of their future stadium, Etihad Park, set to open in 2027. This event coincides with the FIFA Club World Cup, showcasing the growing popularity of soccer in the U.S. and NYCFC's desire to connect with local culture through the pigeon mascot.
The giant pigeon represents NYCFC's strategic effort to stand out in New York's crowded sports landscape while building excitement for their future home stadium.
New York City FC launched a five-story-high inflatable pigeon on July 8 that will float down the Hudson River in a guerrilla-style activation dubbed 'The Five Borough Flight.'
The installation was purposely timed to coincide with the FIFA Club World Cup taking place across the river in New Jersey.
The club has adopted the humble pigeon as an unofficial mascot, embracing a symbol that resonates with authentic New York City culture.
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