Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.
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In the summer of 1998, the filmmaker Darren Aronofsky could be found spray-painting stencils of the pi symbol all over his native Manhattan - a bit of guerrilla marketing for his feature debut, π (or Pi).