The New York Islanders’ American Hockey League affiliate has been rebranded as the Hamilton Hammers. Oak View Group, TD Coliseum, and the Islanders unveiled the name and brand identity, offering a first look at the post-Bridgeport era. The logo centers on crossed hammers that reflect Hamilton’s steel-town roots and emphasize grit and work ethic. The orange and blue color palette connects to the parent club, while puck details on the hammer elements nod to the Islanders’ logo history. The branding also includes a subtle reference to the franchise’s fisherman era. The organization frames the change as a reset for its AHL operation, with the team playing in the AHL’s North Division starting in 2026-27 at a renovated TD Coliseum.
"Oak View Group, TD Coliseum and the Islanders unveiled the name and brand identity of the organization's new American Hockey League affiliate on Thursday, giving fans their first real look at what the post-Bridgeport era will look like. And honestly, the name fits. The Hammers brand leans hard into Hamilton's steel-town roots, with crossed hammers serving as the centerpiece of the logo. It's simple, local and built around the kind of grit-and-work-ethic messaging every hockey team loves - but in this case, it actually makes sense."
"The Islanders connection is there, too. The orange and blue color palette comes directly from the parent club, while subtle puck details on the hammer knobs nod to the Islanders' own logo history. There's even a little wink toward the franchise's broader visual past, including the fisherman era, because apparently no Islanders-related branding project can fully escape the Fisherman's ghost."
"Islanders GM Mathieu Darche said the Hammers will represent Hamilton's "hard-working spirit," adding that the organization is proud to have its top prospects playing under the new identity. That is the real point here. This is not just a relocation. It is a reset for the Islanders' AHL operation."
"After years in Bridgeport, the franchise is moving into a passionate Canadian hockey market with a renovated 18,000-seat venue and a fresh brand. TD Coliseum recently underwent a $300 million transformation, and the Hammers will play in the AHL's North Division beginning in 2026-27."
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