Nike's latest ad for the Kobe 3 Protro features NBA star Jalen Brunson and Natalia Bryant, the daughter of the late Kobe Bryant. In the ad, Brunson visits a jewelry store and is drawn to an all-white Kobe 3 Protro sneaker. Natalia tests Brunson's suitability for the shoe with various questions. The sneaker represents a modern reintroduction of the iconic shoes worn by Kobe Bryant during his MVP season, incorporating designs inspired by Natalia's middle name, Diamanté. The sneakers will be released on what would have been Kobe's 47th birthday.
Brunson enters a jewelry store in New York and says he's looking for "something special." While the owner shows off various types of jewelry, an all-white Kobe 3 Protro catches Brunson's eye.
The sneakers are a reintroduction of the iconic kicks Kobe Bryant wore during his 2007-08 MVP-winning campaign. They're designed for the modern game while also paying tribute to Kobe's legacy.
A key feature of the shoes is new diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.
The all-white Kobe 3 Protro will be released Saturday, which would have been Kobe's 47th birthday.
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