"The perfect City Connect uniform is that one that both evokes the history and vibe of its setting, and also simply looks cool."
"Most teams are now on at least their second City Connect iteration, in fact."
"The idea, as the name would imply, is to tap into the unique cultural and geographic aspects of each team's home city."
"Make no mistake, the primary function of said jerseys are to bump merch sales, but that doesn't mean we can't have fun with them."
Major League Baseball's City Connect uniforms, created in partnership with Nike, aim to reflect the unique culture and geography of each team's city. These jerseys are designed to evoke a sense of place while also appealing visually to fans. The primary goal is to increase merchandise sales, but the focus here is on the aesthetic appeal of the designs. Most MLB teams have participated in this program, with many having multiple iterations of their City Connect jerseys since 2021.
Read at Jezebel
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