The Humane Society of the United States has rebranded to Humane World for Animals, signaling its broader international efforts beyond local animal shelters. This new identity better communicates its comprehensive initiatives against wildlife trafficking, factory farming, and animal testing. The coordinated international reach of the nonprofit is reflected in the new name and logo, which combines easily identifiable animal silhouettes in a globe design, symbolizing its mission for a more humane world. The rebrand aims to enhance clarity and alignment with the organization’s global presence and vision.
The name immediately conveys our organization's global impact and focus on animals, and it states what we strive to achieve—a more humane world.
With this evolved brand, we're expressing who we are more clearly, compellingly and comprehensively.
The rebrand also follows existing international coordination among its former country- and region-based entities.
The new logo simplifies that concept, arranging five identifiable animals into a globe to communicate the organization's worldwide mission.
Collection
[
|
...
]