"We find that celebrities who use their platforms to encourage people to vote can not only increase participation but also strengthen their brands," the study said.
"While some polling shows that people claim they aren't influenced by celebrity voices when it comes to politics, more rigorous evidence indicates that these voices are incredibly powerful," the study said.
In 2018, Taylor Swift shared an Instagram story post that asked her fans to register at vote.org. The site reported 250,000 new voters in 72 hours.
David Dobrik's raffle for a free Tesla required followers to check their voter registration status, resulting in over 125,000 new registrations.
Collection
[
|
...
]