""Hawaiian is the draw. You've got to know the word Hawaiian because it is a magic word. Everybody wanted to be in Hawaii.""
""If you are not rooted in something real, you are just another option. We are the real Hawaiian barbecue. We are the original.""
""There must be about 500 to 1,000 copycat restaurants. They call it Hawaiian barbecue, but it is not Hawaiian food.""
""Instead of chasing them, Flores Jr. doubled down on what they cannot replicate, focusing on authenticity and operational strategy.""
Eddie Flores Jr., founder of L&L Hawaiian Barbecue, emphasizes the importance of authenticity in business. He believes that selling food is about selling a feeling, particularly the allure of Hawaii. Flores Jr. maintains that being rooted in something real differentiates a brand from competitors. He focuses on operational strategies that protect the brand's authenticity, resisting the temptation to expand rapidly or adapt too much to local markets. His approach has led to a successful franchise model that prioritizes genuine Hawaiian barbecue over imitation.
Read at Entrepreneur
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