Mosi Gatling from NAF is launching the Housing Assistance Certification (HAC) program, addressing the needs of aspiring Black homeowners. This initiative focuses on enhancing support and understanding the historical barriers within the Black community in homeownership. The program, which costs less than $100, includes tailored marketing strategies and training to equip professionals in the housing market. It integrates internal educational efforts across various departments, ensuring that staff have a profound understanding of the community they serve to create meaningful engagement and change.
The HAC program was created in response to the urgent need for support among Black homeowners, focusing on education, understanding, and personalized marketing.
We needed to do something different, maybe be a little bit provocative in the way we approach this, modernize that approach.
The HAC program includes tailored marketing materials to attract diverse clientele, as well as professional development opportunities.
Everybody wants to do good. But I think when we talk about housing in diverse communities, we never talk about how you can do it effectively.
#housing-assistance-certification #black-homeownership #community-support #marketing-strategies #professional-development
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