In 2023, Lauren Kelly, Director of Membership and Community at ISTE+ASCD, detailed the organization’s significant overhaul in community strategy as outlined in the 'State of Community Management 2024' report. With a focus on inclusivity, ISTE+ASCD migrated to a new platform enabling free participation for all users. Transitioning from a limited structure, they implemented a dynamic model that allows individuals to join groups aligned with their interests. The organization also introduced a community scorecard to assess engagement and support requirements, equipping the team to allocate resources effectively and enhance community health.
Lauren Kelly emphasized that their aim is to foster an accessible community where everyone can engage without financial barriers, representing a significant shift from their previous model.
The introduction of a community scorecard allows for precise tracking of group health, providing metrics that guide decision-making and resource allocation to strengthen community engagement.
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