"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine."
"This is why it's important for brands to post frequently - more posting means more stories to tell, and more opportunities to connect with new communities and cultural moments. TikTok continues to inspire creativity and community, giving rise to trends that transcend borders and generations."
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