College students face an influx of social media notifications and emails, making it difficult to absorb crucial information. Podcasts have emerged as a popular medium among this demographic, with 59 percent of U.S. adults aged 12 to 34 engaging in podcast content. Many students appreciate the convenience of podcasts, which fit into their busy lifestyles. A significant share of Gen Z listeners consume podcasts at home, with a notable number doing so while commuting or performing chores. Colleges are turning to podcasts to demystify topics like admissions and foster community connections.
Podcasts are an increasingly popular medium for college students, with 59 percent of U.S. adults ages 12 to 34 listening, according to Riverside data.
A 2025 survey showed that 58 percent of Gen Z listeners consume podcasts at home, and about 30 percent do so while on the move.
Students value accessible information in formats that work with their busy schedules, fostering engagement through easily digestible content.
Colleges are using podcasts to provide necessary information, standing out among the noise of emails and social media notifications.
Collection
[
|
...
]