YouTube has launched an experimental Premium plan that allows two users in a household to share a subscription at a discounted price, currently piloted in India, Taiwan, Hong Kong, and France. This plan is designed to make YouTube Premium more accessible and appeals to households previously deterred by pricing. The initiative reflects YouTube's broader strategy to boost Premium subscriptions, which have seen limited adoption despite several incentives offered, including the introduction of a Premium Lite option and a crackdown on ad blockers. The cost-effective pricing model is particularly appealing in regions like India.
YouTube's new experimental Premium plan allows two household members to share a subscription at a reduced cost, potentially increasing access for two-person households.
In India, the new plan is priced at Rs 219 per month compared to Rs 298 for two individual accounts, making it a cost-effective option for users.
The initiative is part of YouTube's strategy to promote Premium subscriptions, especially for households that have been hesitant due to pricing concerns.
A company spokesperson highlighted the goal of providing greater flexibility and value to subscribers through this two-person plan option.
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