The 2024 presidential election significantly influenced American marketing strategies, with 28% of ADWEEK readers reporting changes in their company's approach as a direct result.
59% of marketers disapprove of companies that rolled back their diversity, equity, and inclusion initiatives in 2024, showing a strong preference for maintaining DEI efforts.
Among the surveyed ADWEEK readers, 80% expressed that featuring diverse individuals in advertising campaigns is critical, highlighting a push for inclusivity in marketing.
A quarter of marketers were aware of specific advertising initiatives that were postponed until after the 2024 election, reflecting the election's impact on brand strategies.
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