Many professionals unknowingly misrepresent themselves on LinkedIn, making their profiles confusing and overly complex. While they may gain engagement on posts, their ideal clients often fail to reach out because they cannot immediately understand the service offered or view it as too complicated. To attract potential clients effectively, it's crucial to use clear language in phrases like 'I help CEOs increase revenue' instead of vague jargon, ensuring your value proposition is instantly recognizable and accessible.
Your LinkedIn profile actively pushes away the exact people you want to attract. Even the ones engaging with your posts just disappear, never to be seen again.
If you help CEOs double their revenue, say that. If you teach founders how to raise venture capital, put it in plain English.
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