"Google is testing review count filters in the Google Maps App, which means your review count in relation to your competition could become much more important."
"John Mueller pointed out the shift from using URL shorteners for convenience to displaying interstitials that complicate the linking process, making it harder and slower."
"Mueller suggested that site owners should improve their caching strategies and consider upgrading their servers to enhance content indexing and accessibility."
"It's critical to express uncertainty in metrics, whether for SEO or other areas, and to set clear expectations for those involved in the work."
Google is currently testing review count filters in the Google Maps App, which may increase the importance of review counts in relation to competitors. John Mueller raised concerns about the transition from URL shorteners to interstitials that complicate linking. He also emphasized the need for better caching practices and server upgrades for improved content indexing. Additionally, he highlighted the importance of expressing uncertainty in metrics for SEO and setting clear expectations with collaborators.
Read at Search Engine Roundtable
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