""We paused all the 'unhinged' posts in our social media for a bit because we were listening to our community and trying to build brand love," Luis von Ahn, Duolingo's CEO, told analysts yesterday (Nov. 5). But less viral content also meant fewer new users. While Duolingo's DAUs still rose 36 percent year-over-year to 50.5 million for the July-September period, growth decelerated from the 40 percent increase reported in the previous quarter."
"Revenue reached $272 million, a 41 percent year-over-year jump, while net income surged to $292 million compared to $23 million a year earlier. Still, the company's shares tumbled more than 28 percent today (Nov. 6) after issuing disappointing bookings guidance. The Pittsburgh, Pa.-based company expects total bookings of roughly $329 million to $335 million for the current quarter, below analyst estimates. Total bookings include both existing and future revenues that users commit to through subscriptions and related products."
Duolingo's playful, meme-driven social media content significantly contributes to new-user acquisition and daily active user growth. A pause of the "unhinged" posts coincided with slower DAU growth despite year-over-year increases to 50.5 million users. The company resumed the unorthodox social posts and reported an initial recovery in engagement. Financially, quarterly revenue reached $272 million, a 41 percent year-over-year increase, and net income rose to $292 million from $23 million. Shares fell over 28 percent after the company issued bookings guidance below analyst expectations. Premium subscriber numbers also rose, with paid tiers growing year-over-year.
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