"Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025. Google added, "All existing certifications for horse racing aggregators will be revoked and applications for certification for online gambling promoting content for horse racing will no longer be accepted." The exception is the promotion of horse racing by online gambling operators."
"All existing certifications for horse racing aggregators will be revoked and applications for certification for online gambling promoting content for horse racing will no longer be accepted."
Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. The change takes effect on December 1, 2025. All existing certifications for horse racing aggregators will be revoked and applications for certification for online gambling-promoting content related to horse racing will no longer be accepted. An explicit exception permits promotion of horse racing by online gambling operators, allowing licensed operators to continue targeted promotional activity. The policy narrows acceptable promotional pathways within Google Ads for horse racing-related content, concentrating authorized promotion through regulated gambling operators only.
Read at Search Engine Roundtable
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