Google is exploring a feature to prominently display a box that allows users to book hotels directly through their official websites. This initiative is not marked as a sponsored listing, which could significantly enhance visibility for hotel owners aiming for direct bookings. The new feature was initially mentioned by Thom de Graaf and later discussed by Adrian Dekker on LinkedIn. Notably, this could positively impact hotel owners as it offers a free and advantageous booking link to potential customers.
Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website.
As Thom wrote in the comments, 'this could make a big difference for hotel owners looking to drive more direct bookings, thanks to its prominent position and appearance. Plus, it's great that it's a free booking link!'
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