Google Merchant Center Conversational Attributes

Conversational attributes are optional data attributes submitted in Google Merchant Center to help AI systems and conversational agents better understand product nuances. They complement the primary Merchant Center product data specification and can improve customer discovery across AI-driven surfaces such as AI Mode in Search. Submitting these attributes can also enhance traditional search experiences by providing more conversational product information. Google has rolled out dozens of new data attributes designed for easy discovery in the conversational commerce era. A help document linked from a blog post explains the specific conversational attributes available for use in product feeds, including the ones intended to update product descriptions to match how people search conversationally.

"Conversational attributes help AI systems and conversational agents better understand your products' specific nuances. They are completely optional, and designed to complement your primary Merchant Center product data specification. By submitting these attributes, you can help customers discover information about your products across AI-driven surfaces, like AI Mode in Search and more while also enhancing traditional search experiences."

"Conversational attributes: In the coming months, we're rolling out dozens of new data attributes in Merchant Center designed for easy discovery in the conversational commerce era, on surfaces like AI Mode, Gemini and Business Agent."

"Google wrote that the attributes are a way to add more attributes to your product feeds within Google Merchant Center that can be used "to update their product descriptions to reflect the more conversational way people search," Google wrote."

Read at Search Engine Roundtable