TikTok search ads are targeted sponsored posts appearing alongside user-generated content, allowing brands to reach consumers actively searching for specific topics or keywords.
This extension, announced in September 2024, allows brands to create content specifically for search ads, rather than repurposing existing in-feed posts, enhancing ad relevance.
With 57% of TikTok's users utilizing the search function, businesses can tap into this engaged audience by effectively targeting their ads alongside relevant search queries.
TikTok's median engagement rate of 2.63% indicates a high level of user interaction, making it a vital platform for brands aiming to connect with Gen Z and millennials.
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