"Visitors see colours, logos, and layout. Google sees code, content, and structure. It's not judging your design; it's trying to understand your purpose. That means your most important content needs to be machine-readable. Fancy animations and slick transitions can actually get in the way, especially if they hide content behind scripts or bury keywords in images or overlays. If your main headings are tucked into banner graphics or loaded via JavaScript, Google won't be able to render or interpret them."
"Most websites are written with users in mind, which is precisely as it should be. But it's easy to forget that Google needs its own signals. It doesn't respond to catchy taglines or brand slogans. It needs clarity. A homepage with a bold heading like "Your Partner in Progress" might land well with humans, but to a search engine, it's gibberish. If your site doesn't clearly explain what you offer, where you offer it, and who it's for, there's nothing for Google to work with."
Many websites prioritize human-facing design but neglect machine-readable content, causing poor search visibility. Search engines analyze code, content, and structure rather than visual design. Hidden or scripted headings, keywords embedded in images, and heavy animations can prevent Google from interpreting site purpose. Clear, crawlable headings and explicit explanations of services, locations, and target customers provide necessary signals for ranking. Implementing basic SEO principles—structural markup, accessible text, and relevant keywords—can produce measurable improvements, especially for local queries, often within weeks. SEO focuses on structure, relevance, and correcting gaps that block search engines from indexing and ranking a site.
Read at Business Matters
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