Since May 7, ChatGPT began surfacing more prominent links to brands in its answers. Referral visits from ChatGPT increased by about 150% when comparing the week before May 7 with the week after. Around 60% of the resulting traffic landed on brand homepages. Pageviews per visit rose by 24%, and time on site increased by 11%. The data indicates that links embedded in AI answers can send meaningful traffic to brand websites. Companies can encourage users to click through to their sites to capture this referral demand.
"Since May 7th, ChatGPT began surfacing more prominent links to brands in its answers. The results: Referral visits from ChatGPT increased ~150% (week before 7th May vs after) Around 60% of this traffic now lands on brand homepages +24% uplift in pageviews per visit +11% uplift in time on site"
"Since May 7th, ChatGPT began surfacing more prominent links to brands in its answers. The results: Referral visits from ChatGPT increased ~150% (week before 7th May vs after) Around 60% of this traffic now lands on brand homepages +24% uplift in pageviews per visit +11% uplift in time on site"
"Links from AI answers can drive traffic to websites and these companies should do what they can to encourage clicks ot websites."
Read at Search Engine Roundtable
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