"Personal branding used to be optional. Not anymore,if you want to grow your career, attract opportunities, or build a business. Personal branding isn't about self-promotion or chasing followers. It's the intentional act of defining and sharing what you stand for so others know why you matter. In today's market, it's your credibility, your visibility, and your insurance policy against being invisible."
"Building a personal brand isn't easy and it's certainly more challenging for introverts. But like anything that's important, it's worth the effort. Because the moment you find the courage to show up as yourself, doors start opening that you didn't even know existed. Goldie Chan's new book,Personal Branding for Introverts (Basic Venture, October 2025) couldn't have arrived at a better time. But don't let the title fool you."
Personal branding is essential for career growth, attracting opportunities, and building a business. Personal branding is not about self-promotion or chasing followers but the intentional act of defining and sharing what one stands for so others know why they matter. In today's market personal branding functions as credibility, visibility, and an insurance policy against being invisible. Building a personal brand is challenging, especially for introverts, but the effort yields access to unexpected doors and opportunities. Quiet voices carry power when rooted in truth and care, and authentic, consistent presence can create speaking engagements, partnerships, and communities.
Read at Forbes
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