"C-Screens identified the creation of fan-zones as a way of reaching this light-viewing football fan audience, effectively engaging Gen Z through tailored experiences."
"With a renewed company focus on sustainability, our new engineering team used recycled materials from previous events to construct our large-format screens, creating our most sustainable pop-up event to date."
"YouTube were keen to get in front of young engaged audiences with their playful creative for the 2022 Football World Cup, aligning their short form content with the world's biggest football tournament."
YouTube aimed to engage Gen Z audiences during the 2022 Football World Cup by creating fan zones with large-format screens. Collaborating with C-Screens and partners, they established branded environments in key cities like Manchester, Birmingham, London, and Essex. The campaign utilized recycled materials for sustainability and achieved a 20% over-delivery across 18 sites nationwide. This initiative aligned YouTube's short-form content with the World Cup, effectively reaching a young demographic and enhancing their brand visibility.
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