The animal welfare charity Humane Society International, now rebranded as Humane World for Animals, unveiled a new ad showcasing a unique hybrid stop-motion animation approach. Created by Nexus Studios under director Johnny Kelly, the ad features handmade puppets narrating the stories of five animals, set to Sia's rendition of 'Solsbury Hill'. By using animation, the charity aimed to prevent harm to real animals while emphasizing their mission. The combination of traditional puppetry and contemporary technology results in a striking visual narrative that enhances emotional connection to animal welfare issues.
The use of real puppets and stop motion adds a warmth and emotion to the piece, while the hybrid approach creates a strikingly unique and realistic look.
Summoned by the clarion call of animal welfare and adorable miniature stop-motion puppets, we were able to amass an incredibly talented crew and create a unique hybrid approach incorporating LED screens.
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